After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app.
As you can see in this example, brands with product listings in the app will now be able to promote them on the Shop tab, with a ‘Sponsored’ disclaimer marking the paid posts.
As explained by Instagram:
“After a successful test, we’re launching ads on the Instagram Shop tab globally to make it easier for people to discover and shop from brands when they’re already in the mood to browse. These ads will appear as tiles on the Instagram Shop tab home page.”