Category: News

April 22, 2022

PayPal CEO Dan Schulman snared a 37% increase in total compensation last year even as the digital payments company cut its revenue expectations and abandoned a previous growth goal. Schulman’s total pay package, including salary and stock awards, jumped to […]

April 16, 2022

There have long been suspicions that a fair amount of unproductive activity occurs in workplaces under the well-meaning but often flawed guise of collaboration. Now we have surveys and studies to support that. It isn’t just meetings that get in […]

April 15, 2022

Last year I needed an extravagant sports jacket for an event I was attending. The jacket needed to be gold. At any rate I decided to do what any logical consumer would do — search for “gold sports jacket” on […]

April 6, 2022

Meta has announced that it will not run its premier F8 Developer Conference in 2022, as it looks toward the next big shifts, both within its company and for broader internet usage. F8 has traditionally been where Meta announces its […]

April 4, 2022

Digital transformation services supplier, OSF Digital, based in Quebec City, announced on March 24, 2022, the acquisition of Netnomics, a Germany-based Salesforce partner with experience in Salesforce Marketing Cloud and clients across the DACH region. With this acquisition, OSF Digital […]

April 1, 2022

Following the spin-off of its managed infrastructure services into a separate company named Kyndryl last November, the big question for Armonk, New York-based IBM today is how the company will build its ability to monetize its expertise and software offerings. […]

March 25, 2022

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]

March 3, 2022

On Feb. 10, 2022, Piano, a Philadelphia-based digital experience platform, announced the acquisition of SocialFlow, a media-focused social distribution and marketing platform headquartered in New York City. The integration of SocialFlow into Piano’s platform will enable social media teams to […]

March 3, 2022

TikTok will come under regulatory scrutiny in the US once again as part of a new investigation into the impacts that TikTok content can have on the mental health and wellbeing of younger users. As per CNBC: “TikTok is under […]

February 23, 2022

TikTok has announced a new partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), which will see the NHL share original content and “unique experiences” in the app, helping to bolster TikTok’s broader content […]

February 18, 2022

As Meta continues to spruik its metaverse shift, VR is clearly a key focus element, and with sales of Meta’s VR headsets on the rise, it could well become the next big platform for digital connection. And that future could […]

February 11, 2022

G2, a software marketplace company, has released its G2 Best Software Awards, ranking the best software companies and products based on reviews from software users. The list includes the top 100 Best Software Products and top 100 Global Software Sellers, […]

February 10, 2022

Mobile games that are animal-insect-themed grew revenues from player spending by approximately 10x during 2021 to $27 million, according to new data from Sensor Tower. While it’s not entirely clear what’s driving the 904% rise in revenue, it seems that […]

February 2, 2022

After Amount raised nearly $100 million in venture capital last year — giving it a $1 billion valuation — the fintech said the funding would be partly used to pursue acquisition opportunities to add new products or features. The purchase […]

January 26, 2022

Since Microsoft announced that it intends to buy acquire Activision Blizzard in a $68.7 billion deal — the company’s biggest buy in history – there has been considerable speculation about Microsoft’s intentions and whether or not this is really about […]

January 5, 2022

Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms — and is on a pace to reach US$1.2 trillion globally by 2025, according to a study released Tuesday by an […]

December 29, 2021

Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are turning to online and social media marketing for brand-building strategies. B2C marketing is an ever-evolving […]

December 28, 2021

The eBay affiliate program will see improvements in 2022, according to the director of the program, Michael Lill. In an end-of-year message for participants in the eBay Partner Network (ePN), Lill recapped the year and, looking ahead, said there was […]

December 27, 2021

Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Digitization has been gradually occurring for many years with the percentage of customers who are willing to purchase […]

December 23, 2021

Livestream shopping is set to grow in the U.S. next year as the next stage of interactivity between consumers and brands. As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences […]