Top
image credit: Pxhere

What’s Behind Microsoft’s Acquisition of Activision, Gaming? The Metaverse? Both?

January 26, 2022

Via: CMSWire
Category:

Since Microsoft announced that it intends to buy acquire Activision Blizzard in a $68.7 billion deal — the company’s biggest buy in history – there has been considerable speculation about Microsoft’s intentions and whether or not this is really about the metaverse and improving its position in that market.

Is the Activision Blizzard Acquisition About the Metaverse?

Assuming that the deal goes through after what is likely to be intense regulatory scrutiny of the acquisition, there is no doubt that Microsoft stands to gain a great deal of technology and content that could be applied to the metaverse and, logically, to the digital workplace. But is it really about the metaverse? Is it not just as likely that this is another move to corner another substantial piece of the gaming market?

Read More on CMSWire