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TikTok Announces New, Exclusive Content Deals with the NHL and Other Media Entities

February 23, 2022

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TikTok has announced a new partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), which will see the NHL share original content and “unique experiences” in the app, helping to bolster TikTok’s broader content push.

As explained by TikTok:

“We know the TikTok community loves sports – whether it’s soccer, rugby, or car racing – we’re redefining entertaining sports content. With 12.3 billion global views, it’s undeniable that #Hockey is gaining momentum. The @NHL on TikTok has steadily grown its account to 1.7 million followers, team accounts on the platform have amassed more than 546 million views around the world. Content like trick shots, behind the scenes and off-the-rink activities, and anything to do with sports and pets are favorites of the community.”

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