Livestream shopping is set to grow in the U.S. next year as the next stage of interactivity between consumers and brands. As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.
“A lot of retailers are creating live programming, and publishers are developing content that connects consumers with corporate brands through powerful storytelling,” said Bryan Moore, co-founder and CEO of live commerce platform TalkShopLive. “They’re not just driving promotion for these brands, but they’re also driving a sale.”
