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The Customer Experience Secret Amazon Doesn’t Want You to Know About

April 15, 2022

Via: CMSWire
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Last year I needed an extravagant sports jacket for an event I was attending. The jacket needed to be gold.

At any rate I decided to do what any logical consumer would do — search for “gold sports jacket” on Google. As you can imagine the search results were, well — interesting. From Macy’s to Amazon to some sketchy-looking ecommerce sites, all ends of the spectrum were being displayed.

After searching for a few minutes, I found one that appealed to me and that was also in my size. The ecommerce product page said it was “in stock” and would ship same day so I decided to make the purchase as I needed it seven days from then.

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