Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are turning to online and social media marketing for brand-building strategies.
B2C marketing is an ever-evolving discipline, because customers’ tastes and expectations are, naturally, always developing. With the rapid digitalization we’ve seen particularly over the last 2 years, the change of pace is faster, and it can be hard for marketers to keep up.
