Tag: roi

October 18, 2017

Find the most effective ways to increase social ROI So, you know that social media is a critical part of your customers’ lives. You’ve got a social media plan going, but you’re not seeing great results just yet. Perhaps you […]

December 30, 2016

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Sure, outbound marketing tactics like advertising […]

September 16, 2016

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from marketing lies in utilizing the latest tools, […]

May 17, 2016

Facebook is the biggest social media platform in the world with over 1.55 billion users. Recently Facebook gave its users another reason to cheer, by globally rolling out Facebook reactions. This is what Facebook’s Product Manager had to say about Facebook reactions. But […]

February 4, 2016

Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do more. However, working in real-world organizations, we need to make the […]

January 13, 2016

Social media platforms may have emerged as some of the hottest and most effective tools for marketing in the digital age, but not all practices are good ones worthy of emulation. In fact, there are several social media marketing mistakes […]

December 11, 2015

It’s no secret that images do better on social media than text-only posts, but making those images interactive could also drive revenue. By now, most marketers know that just adding an image to a tweet makes the post 4x more […]

December 4, 2015

An increase in the average order value for an online retailer has a strong correlation to an increase in profit. When an e-commerce retailer can sell more on each order, that retailer tends to make more profit overall. Thus, online […]

November 10, 2015

One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a bit technical, but easy to do once you understand a few simple steps and see why it’s so important. Being […]

October 23, 2015

What do you imagine when you envision a comprehensive marketing plan across multiple channels from TV to social media? Does it cost you tens of thousands of dollars? It doesn’t. In fact, you can launch a successful marketing campaign for […]

October 22, 2015

As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences — when, where and how customers want it. A positive experience in every […]

September 3, 2015

Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach sound-bites and executing against a […]

August 13, 2015

Following on from the recent blog post on Content Marketing whereby we interviewed Five Industry Experts, they now share their views on measuring your content strategy. Measuring your content strategy is easier now with digital channels and the tools available […]

July 24, 2015

Although marketers continue to boost spending on mobile search advertising, return on investment (ROI) from mobile campaigns remains disproportionately low. Jeremy Hull, director of bought media at iProspect, spoke with eMarketer’s Jeremy Kressmann about the challenges associated with optimizing mobile […]

July 21, 2015

While the attraction of data-driven marketing isn’t in doubt, the challenge confronting businesses can be daunting. According to the Q1 2014 Gleanster Research customer experience survey, about eight out of ten senior marketers believe their organization could be doing a […]

July 21, 2015

While the attraction of data-driven marketing isn’t in doubt, the challenge confronting businesses can be daunting. According to the Q1 2014 Gleanster Research customer experience survey, about eight out of ten senior marketers believe their organization could be doing a […]