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Tracking campaigns in Google Analytics

Tracking campaigns in Google Analytics

November 10, 2015

Via: itCurated
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One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a bit technical, but easy to do once you understand a few simple steps and see why it’s so important.

Being able to track where your visitors are coming from is a valuable opportunity to improve your engagement and your ROI during the campaign. Additionally, when you benchmark your campaign performance you will be able to improve your campaigns in the future, and budget more effectively. It’s worth investing a little time in analytics!

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