While the attraction of data-driven marketing isn’t in doubt, the challenge confronting businesses can be daunting.
According to the Q1 2014 Gleanster Research customer experience survey, about eight out of ten senior marketers believe their organization could be doing a better job of using customer data to inform customer acquisition and retention strategies.
But with data-driven marketing involving so many working parts, the end goal can appear unobtainable. To create a data driven strategy, you first need to know how to establish an effective way to measure marketing ROI.
