Following on from the recent blog post on Content Marketing whereby we interviewed Five Industry Experts, they now share their views on measuring your content strategy.
Measuring your content strategy is easier now with digital channels and the tools available to use. According to Daniel Rowles, from Target Internet, one of the greatest opportunities and advantages of content marketing is that we can create, deploy, measure and improve quickly and easily. Daniel explains that ‘having well defined online objectives means that our content marketing can be measured and ROI calculated relatively easily. The opportunities for test and learn are huge.’
