Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market?
Sure, outbound marketing tactics like advertising can help push out your marketing messaging to a mass audience, and might be able to deliver quick results and ROI. But the challenge is that today’s consumers don’t like to be sold to, and they don’t want commercials that interrupt their viewing experience to the content they want or need.
