Tag: keywords

February 14, 2023

Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning […]

January 18, 2023

I receive many questions from advertisers on how to optimize Google Ads campaigns. Here are the most frequent, with my responses. ‘Should we increase our budget?’ Generally, consider increasing your spend for campaigns “Limited by budget” or for new initiatives […]

August 23, 2022

An established website has many options to expand keyword lists and identify organic search opportunities. But what if a site is new? How can it identify keywords without data? Certainly the owner would understand the niche and the obvious search […]

June 30, 2022

Thanks to a few powerful and free extensions, Google Chrome is my go-to browser for search engine optimization. I’ll describe those extensions in this post. Keyword Research I’m constantly seeking new sources of keyword inspiration for new and existing content. […]

June 17, 2022

To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content […]

May 31, 2022

June is Pride Month, which means you can expect your social media feeds to get a lot more colorful, as people and brands look to show their support using the rainbow Pride flag in various ways. The use of the […]

May 18, 2022

Content marketing is non-negotiable for today’s marketers since it is an effective way to reach target audiences. As such, nearly all modern companies and their marketers have solid content marketing strategies that are successful to varying degrees. According to a […]

January 6, 2022

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for […]

August 31, 2021

Keyword research can be a lot like lawn care. Choosing keywords is like mowing the lawn — it’s the bare minimum to keep things in good shape. Keyword mapping is where the SEO refinement happens — the edging around the […]

January 17, 2020

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, […]

August 28, 2018

Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up […]

August 7, 2018

SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as […]

June 28, 2018

There is a common misconception that SEO simply involves link building and including relevant keywords in content. While these are two important strategies, search engines consider a lot more than this when ranking websites. Elements of user experience (UX) have […]

May 18, 2018

Devil in the detail The first step is to fill out as much of your profile as you possibly can. Don’t be lazy and avoid cutting corners – provide the details which will help to elevate your profile. But don’t […]

May 14, 2018

Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of […]

February 26, 2018

What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject […]

September 29, 2015

Most SMB owners that take care of their own PPC campaigns don’t go far beyond the “broad match” option. Don’t get down on yourself – you only have so much time. But remember, Google makes a lot of money off […]