Tag: Featured

February 20, 2024

With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators […]

February 20, 2024

EU officials are wasting no time enacting their new powers under the Digital Services Act (DSA), with the European Commission announcing a new investigation into whether TikTok is currently in violation of DSA rules in relation to the protection of […]

February 19, 2024

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]

February 19, 2024

Is Reddit’s data actually worth $60 million per year? That’s reportedly how much an as-yet-unnamed AI development company has paid to gain exclusive access to Reddit’s full data set, which will see said AI company incorporate Reddit user responses into […]

February 19, 2024

This time last year, eBay was hiring to bolster its Web3 team to support its NFT marketplace in the UK called KnownOrigin, according to CoinDesk. One year later, KnownOrigin employees were part of eBay’s mass layoffs that saw a 9% […]

February 13, 2024

Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]

February 13, 2024

As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, […]

February 12, 2024

TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help […]

February 12, 2024

YouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will […]

February 12, 2024

Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, […]

February 6, 2024

TikTok’s looking to get more people searching for more stuff in the app, with new prompts that look to get users to download a dedicated TikTok Search shortcut that can then be added to their device Home Screen. As you […]

February 6, 2024

Elon Musk wants to make X people’s main source for news updates, repeatedly touting his “everything app” as a competitor to mainstream publishers, and the only platform willing to tell the truth, direct from the public. Which is why, in […]

February 5, 2024

LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator Mode elements as optional tools for all users, even if […]

February 5, 2024

Snap Inc. has announced a new round of layoffs, with the company set to cull 10% of its global workforce as it continues to rationalize costs, and re-focus the business. As reported by CNBC, Snap will cut around 500 roles […]

February 5, 2024

For U.S. merchants butting heads with card networks over card swipe fees, the answer might be to bypass cards altogether and allow funds to move directly from the payer to recipient via account-to-account payments — the so-called pay-by-bank method. The […]

January 30, 2024

Last June, on a whim, I canceled Amazon Prime. I’d seen the FTC’s lawsuit claiming the company “sabotaged” people’s attempts to disenroll and thought it might be worth experiencing firsthand. Within a few clicks, I was out. Life Without Prime […]

January 30, 2024

Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]

January 29, 2024

As online retail evolves seemingly by the day, artificial intelligence (AI) is ushering in a new era of ecommerce personalization. AI-powered personalization is transforming the way businesses engage with their customers, creating tailored and immersive experiences that were just recently […]

January 29, 2024

TikTok wants brands to try and be more funny, as a means to create more resonant messaging in the app. That’s the focus of the platform’s latest research insights, which look at what types of comedic approaches work on the […]

January 29, 2024

Pinterest has shared some new tips on how to optimize your product feed in the app, in order to improve the performance of your Pin listings, and create a more responsive in-app presence. Which applies to both newcomers to the […]