Advertising & Marketing, Technology
June 6, 2022
Via: CMSWireChief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]
Advertising & Marketing, Technology
November 22, 2021
Via: CMSWireCustomer experience has a lot of moving parts and recent shifts in customer behaviors have made the pace seem frantic at times. Navigating all of this requires a good plan. All of a company’s CX efforts, from different programs to […]
June 29, 2021
Via: CMSWireFive things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively […]
Advertising & Marketing, Technology
January 29, 2021
Via: CMSWireWhat now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits. 2020, right? How do marketers respond in 2021 which still, let’s all […]
Advertising & Marketing, Technology
April 18, 2019
Via: Get ElasticDelivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being […]
October 14, 2015
Via: itCuratedCombine velocity and volatility with the 24/7 global business cycles and it becomes virtually impossible for any leader to stay on top of his or her game. For Chief Marketing Officers (CMOs), staying on top can spell the difference between […]
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