Advertising & Marketing, Technology

Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook

June 6, 2022

Via: CMSWire

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]

Advertising & Marketing, Technology

5 Questions to Ask in Building a Customer Experience Strategy for 2022

November 22, 2021

Via: CMSWire

Customer experience has a lot of moving parts and recent shifts in customer behaviors have made the pace seem frantic at times. Navigating all of this requires a good plan. All of a company’s CX efforts, from different programs to […]


What’s Keeping B2B CMOs Up at Night?

June 29, 2021

Via: CMSWire

Five things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively […]

Advertising & Marketing, Technology

What’s the Right Path for Your 2021 Marketing Strategy?

January 29, 2021

Via: CMSWire

What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits. 2020, right? How do marketers respond in 2021 which still, let’s all […]

Advertising & Marketing, Technology

5 reasons CMOs should care about their commerce architecture

April 18, 2019

Via: Get Elastic

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being […]

Analytics & Data, Technology

It Takes a Network for CMOs to Stay on Top

October 14, 2015

Via: itCurated

Combine velocity and volatility with the 24/7 global business cycles and it becomes virtually impossible for any leader to stay on top of his or her game. For Chief Marketing Officers (CMOs), staying on top can spell the difference between […]