Five things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively proving marketing ROI. B2B CMOs spoke candidly about these challenges and the changing landscape within their roles during a recent online event.
Throughout the years, I’ve advised many marketing executives, and while their backgrounds, industries and resources may differ, their challenges tend to be similar. In this first article in a two-part series, I’ll share details on five challenges facing CMOs. In part two, I’ll share solutions aimed at overcoming these challenges and launching successfully into the second half of 2021 and into 2022.
