Google’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. Google originally announced in early 2020 it would phase out cookies within two years, or by the end of 2022, meaning this could be a near two-year delay.
Google also plans to end trials of its cookies alternative — the open-source Privacy Sandbox — in the coming weeks and incorporate input before advancing to further ecosystem testing.
