Combine velocity and volatility with the 24/7 global business cycles and it becomes virtually impossible for any leader to stay on top of his or her game. For Chief Marketing Officers (CMOs), staying on top can spell the difference between success and failure, for them as well as their companies.
Marketo funded a qualitative study looking into emerging marketing trends. A wide range B2B and B2B2C Chief Marketing Officers (CMOs) participated, representing companies ranging in size from the Fortune 10 to early stage start-ups across financial services, manufacturing, high technology and SaaS industries.
