Snapchat appears to have had second thoughts about producing its own original content.
The Venice, California-based startup behind the popular messaging app of the same name told Deadline it has decided to shut down its Snapchat Channel, part of the startup’s plan to attract new users by offering original content. With the closure, a handful of recent high-profile hires brought on to bolster the project will be departing, along with many of the about 15 people who ran the channel, the entertainment site reported.
