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5 Questions to Ask in Building a Customer Experience Strategy for 2022

November 22, 2021

Via: CMSWire

Customer experience has a lot of moving parts and recent shifts in customer behaviors have made the pace seem frantic at times. Navigating all of this requires a good plan.

All of a company’s CX efforts, from different programs to team building to execution, start with it’s CX strategy, which should be carefully crafted before implementation. Below are five key questions CMOs and CX leaders should be asking when developing the game plan for 2022.

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