Tag: automation

February 26, 2024

Robotic Process Automation (RPA) is a technology with the potential to redefine the way businesses interact with their customers, shaping the future of customer interactions. At its core, RPA provides unparalleled efficiency and accuracy, automating routine tasks to free up […]

February 19, 2024

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]

April 28, 2023

Amazon’s ad sales remained resilient in Q1 despite an uncertain economic environment that has led marketers to tap the brakes on spending. Like many in the tech world, the company took care to highlight the benefits of automation in improving […]

April 3, 2023

The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed. Here’s what life looks like for today’s typical social media manager: […]

September 29, 2022

The company will be focusing on setting “a number of strategic priorities in place” for the remainder of the year, Mitchell said in an interview, noting that while the company had gone through “some type of slowdown in terms of […]

June 3, 2022

Walmart plans to build four new high-tech fulfillment centers over the next three years that would include automation, machine learning and robotics while also collectively employing more than 4,000 new workers. The first “next-generation” facility is scheduled to open this […]

May 31, 2022

The use of robotics in warehouse automation just got a boost. As the world’s billionaires race each other to new frontiers in space while fighting unionization efforts to ensure a living wage for earthlings, Locus Robotics, a producer of autonomous […]

May 27, 2022

Google made some product announcements at its Google Marketing Live conference this week. YouTube Shorts Adds Video Action Campaigns Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns […]

April 19, 2022

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]

March 9, 2022

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report […]

February 15, 2022

The global supply chain is in turmoil, a situation that has spelled disaster for a wide variety of industries. Grocery store shelves remain unstocked, high-demand products are off shelves, and customers are hoarding what they can get in a frenzy, […]

October 6, 2021

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]

September 10, 2021

Every week, it seems Microsoft is offering up something that’s worth a look and this week is no different. In fact, after throwing around dates for the return to the physical workplace over the past few months, the Redmond, WA-based […]

April 30, 2021

Mendix, a low-code application development with Siemens Business, has announced the general availability of Mendix 9. Labelled an all-in-one low-code platform, this current iteration of the platform extends the core low-code principles of abstraction and automation to data integration, artificial […]

April 1, 2021

Automation tools have been helping streamline processes and ease marketers’ lives as they try to juggle various channels, tasks, and campaigns daily. In particular, social media has become a critical component of the marketing strategy for any business and one […]

January 20, 2021

Pull up your phone and search for any good or service, what do you see? In today’s Google and Microsoft search experiences, you will see loads of images and other visual content staring back at you. The search engine results […]

January 4, 2021

A number of digital transformation trends have become established as we enter the new year. It is clear, for example, that many people will continue to work from home for the foreseeable future, and that a large portion of them […]

December 10, 2020

2020 was a tough year for many industries, but for the B2B industry, demand remained strong. Paid search budgets increased in many cases, as B2B companies invested more in digital marketing. The end of Q1 hurt performance, but things started […]

October 21, 2020

As innovation continues to drive the world forward, companies are constantly on the lookout for ways to reduce menial tasks and replace them with tasks that drive revenue. Developers are some of the key players in streamlining workflows over recent […]

June 8, 2020

In the wake of the COVID-19 lockdown, many organizations are looking to technology to find a solution to the problems of remote working and even diminished staff numbers as the economic fallout from the crisis kicks-in. Automation, or Robotic Process […]