Google made some product announcements at its Google Marketing Live conference this week.
YouTube Shorts Adds Video Action Campaigns
Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns will also start showing up on YouTube Shorts.
Display & Video 360 to Be Added to TV Campaigns
Display & Video 360 will soon include connected TV campaigns to reach affinity, in-market and demographic audiences across YouTube and most other ad-supported connected TV apps.
