Tag: search engine optimization

March 15, 2023

When someone wants to search for a product, look at videos or read about a topic, they go directly to their preferred search engine. And if you want to show up in said search engine results pages (SERPs), you’ll need […]

November 10, 2022

Search engine optimizers often use the terms “answer box” and “featured snippet” interchangeably. Both are quick answers or summaries at the top of Google’s organic search results. And yet there’s a big difference. Featured snippets are short answers pulled from […]

July 26, 2022

On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. […]

October 21, 2019

Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue in the face and more confused than when you started. Google has always been clear about its stance […]

May 14, 2018

Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of […]

July 19, 2017

So you want to rank on page one of Google? Just like any other industry, SEO doesn’t lack prophets of doom, proclaiming its death every other year. But in spite of the constant negativity coming from those who see search […]

March 21, 2017

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to achieve a higher ranking on […]

March 15, 2016

Google cares about quality… In the past few years, the biggest search engine in the world has released numerous updates aimed to increase the overall quality of their search results. This has made it much harder for SEOs around the world to […]

June 8, 2015

  Are you feeling overwhelmed by the deluge of SEO information? You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing. […]