When someone wants to search for a product, look at videos or read about a topic, they go directly to their preferred search engine. And if you want to show up in said search engine results pages (SERPs), you’ll need to follow search engine optimization (SEO) best practices.
As we delve into best practices as of February 2023, our primary focus will be on Google. Why? Because it has dominated the global search engine market since its inception in 1997.
As of December 2022, Google held 84% of the search engine market — with runner-up Bing claiming nearly 9%.