So you want to rank on page one of Google?
Just like any other industry, SEO doesn’t lack prophets of doom, proclaiming its death every other year.
But in spite of the constant negativity coming from those who see search engine optimization as a mere fad, SEO has not only survived for nearly 27 years, but it has also thrived.
According to a recent report, companies spent over $65 billion on SEO in 2016. That is three times more than what experts predicted in 2008 for this year, and that was before major algorithms like Penguin and Panda were released.
