Are you feeling overwhelmed by the deluge of SEO information?
You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing.
This constant rush of information can cause anxiety and uncertainty among marketing teams that just want to gain exposure and revenue. When you start to feel buried, just remember that all of these changes are minor adjustments to the direction search engines have been heading in for years.
So, what does Google want from your website?
It wants great communication. It wants fresh, unique information that’s easy to find and valuable. It wants crawlers to easily understand your content and how it fits with user intent. It wants hints in the code that help crawlers prioritize the pages on your site.
SEO is changing only in that users and search engines are getting better at communicating with each other. By understanding a few concepts, you can make your website a better communicator, too, and become a highly-ranked, go-to destination.
