Tag: Marketing technology

September 26, 2016

If you’re a social media marketer, or you’re simply trying to leverage social media for your own business, Google is one of the most important – and possibly most demanding – platforms to learn to use. There are simply so many options, […]

September 15, 2016

Email marketing remains one of the most enduring (and effective) online marketing methods available today. With that in mind, why do so many of us make the same critical blunder over and over again, thus dooming our campaigns before they […]

August 17, 2016

1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and […]

August 11, 2016

Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switch the context and video is more […]

August 10, 2016

Everything looked glorious – red carpet-style event, slides showing every relevant metric pointing upward, quotes from research attempting to prove that millions of highly segmented users love a particular publishers’ content more than life itself. The digital publishing industry put up […]

August 4, 2016

For the week of July 25 – 29, 2016, U.S. brands generated 58 million actions (likes and retweets) from tweets published on Twitter. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the […]

July 18, 2016

It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its […]

July 6, 2016

  The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together. Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to […]

July 6, 2016

When it comes to marketing technology, there is no one vendor that can do it all. No matter how comprehensive a suite of solutions may be, there are always elements that can be added or improved, and brands judge tools […]

June 30, 2016

Search Engine Watch has spoken about beacons a lot in the past, but just in case you need a refresher, a beacon is a tiny device that can transmit a signal to any Bluetooth device in range – phones, fitness […]

June 27, 2016

  Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and agencies. The platform, we’re told, leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. According to […]

June 24, 2016

Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall. Whether it’s a reluctance to place customers over channels, or a refusal to merge disparate marketing teams into a single, unified force, many […]

June 22, 2016

The topics of marketing technology, data security and privacy are increasingly interconnected. As more organizations rely on marketing technology to provide granular audience targeting, richer analytics and improved online conversions, a greater degree of information—and trust—is necessary from consumers. But […]

June 16, 2016

Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been described as everything from “terrifying” to “amazing” to “headache-inducing.” Who would have thought that the marketing technology ecosystem […]

June 15, 2016

The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an […]

June 14, 2016

Maybe you’ve mastered the functionality of selling stuff online, but if you’re not constantly seeking CRO improvements to your website, it’s pretty safe to say you’re losing sales opportunities. What is CRO? Most eCommerce newbies think success consists of only […]

June 13, 2016

There has been a lot of re­cent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let’s begin… Technical change Google has […]

June 2, 2016

Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new ways to attract the sector’s increasingly savvy customer base. According to research from B2B content platform Kapost, mid- and senior-level […]

May 24, 2016

In 2016, the online retailers who go the extra mile to create a user experience which enhances the purchase process are the ones who are winning. Take, for example, Apple. Being a brand synonymous with products which place user experience […]

May 23, 2016

Native advertising is something you may have often encountered on the visited web pages without even noticed its presence. At least in some extreme, pioneer cases like these – it is perfectly justifiable that one may not even be aware […]