Welcome to the video age. But haven’t we been through all of this before?
Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switch the context and video is more important than ever before. In 2014, an average U.S. consumer spent 413 minutes accessing online video services every month on their mobile devices. The platforms we watch content on have changed and the capacity for brands to use video to their advantage is immense.
