Maybe you’ve mastered the functionality of selling stuff online, but if you’re not constantly seeking CRO improvements to your website, it’s pretty safe to say you’re losing sales opportunities.
What is CRO?
Most eCommerce newbies think success consists of only two ingredients:
- an eCommerce website that works
- lots of traffic
Conversion Rate Optimization (CRO) means thinking beyond those fundamentals in order to get more from the visitors you have. In essence, it’s what you do with the visitors you have once you’ve managed to get some traffic flowing to your site.
