Tag: HubSpot

December 28, 2023

Search engine optimization may seem overwhelming. Luckily there are many helpful educational resources for getting started. Here are my favorite SEO tutorials for beginners. Helpful SEO Tutorials “The Beginner’s Guide to SEO“ from Moz is an in-depth tutorial on how […]

October 26, 2023

HubSpot, which sells marketing and sales software, and TikTok have announced a new partnership aimed at improving community-based customer acquisition for B2B brands. This collaboration marks the first CRM partnership for TikTok in the realm of lead generation, according to […]

September 29, 2023

Welcome, fellow B2B marketers, to the future! It’s a place where robots roam freely, taking over mundane tasks and leaving us humans to focus on the really important stuff—like coming up with witty marketing campaigns and debating whether pineapple belongs […]

November 18, 2021

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their interests. This organically connects the prospect to a brand. According to a […]

October 5, 2021

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]

July 14, 2021

Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase […]

May 14, 2020

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]

March 3, 2015

We’re studying Marketing Automation systems — complex tools in an increasingly crowded market that marketing technologists use to manage their web, mobile, email, and social marketing efforts. And we need your help. Take our 8-minute, 20-question user survey and, in […]

February 24, 2015

You’re bound to have heard about inbound marketing by now – it’s one of the top growing types of marketing for ecommerce, even achieving records in conference attendee growth. But is it just a buzz word, or could inbound marketing truly […]