Tag: feedback

Analytics & Data

Measuring CX: Why You’re Doing It All Wrong

November 1, 2022

Via: CMSWire

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]


How B2B Entrepreneurs Can Keep Retaining Their Top Clients

October 11, 2022

Via: B2B News Network

The global B2B e-commerce market had a value of $6,883 billion in 2021. By 2030, that value is set to reach $33,317 billion. That’s a CAGR of 19.7% between those nine years. This goes to show how rapidly this market […]

Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]

Apps & Sites, Mobile Commerce

Meta May Soon Enable Users to Set Up Various Facebook Profiles Tied Back to a Master Account

July 14, 2022

Via: Social Media Today

For many, Facebook has lost its appeal in recent times. Part of the reason for that is because everyone is on it – including your parents, grandparents, long-lost school friends, etc. With everyone on there, posting about every other thing, […]


The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

December 15, 2021

Via: MarketingProfs

The report was based on data from a survey of 346 B2B marketing and sales professionals (79% are at manager level or higher). B2B marketers say the areas of Marketing-Sales alignment that need the most improvement are feedback between groups […]

Analytics & Data

Why your customers’ emotions, feelings and attitudes could be more valuable than your big data

August 23, 2021

Via: Marketing Dive

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]

Mobile Commerce, Mobile Marketing

Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

April 19, 2021

Via: MarketingProfs

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]

Advertising & Marketing, Technology

How to Use CX as a Competitive Advantage During Retail Disruption

April 8, 2021

Via: CMSWire

All aspects of retail are being disrupted today. The industry is seeing dramatic gains or losses across channels and, ultimately, brands. Digital has become the epicenter of activity and the disruption is leading to an unprecedented opportunity to use customer […]


What Is Voice of the Customer and What Does it Mean for Customer Experience?

October 15, 2020

Via: CMSWire

Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet […]


26 Steps to Creating a Successful Ecommerce Business in 2015

April 21, 2015

Via: itCurated

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in […]


4 Places To Find Ideas For Your Next A/B Test

February 11, 2015

Via: itCurated

Time is precious. Time is money. A/B testing is something you have to be doing in order to grow your company but you don’t want to waste your time running A/B tests that aren’t meaningful. Understanding what your customers value when making purchases […]