Gathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base.
The Value of Customer Success Metrics
It’s true that customers’ interactions with brands have substantially changed over recent years. Businesses can maximize customer data collection by appraising marketing objectives against real customer behavior and core targets. New research by McKinsey also shows companies using customer data to improve their customer service outperform similar businesses in sales growth by 85%.