The report was based on data from a survey of 346 B2B marketing and sales professionals (79% are at manager level or higher).
B2B marketers say the areas of Marketing-Sales alignment that need the most improvement are feedback between groups (32% cite), regular joint meetings (29%), and lead quality review (25%). B2B salespeople say the areas that need the most improvement are target accounts (29% cite), content planning (28%), budget planning (27%), and regular joint meetings (27%).