Tag: facebook advertising

August 3, 2018

Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to […]

June 27, 2018

Prediction #1: Personalized subscription products will gain more attention It’s no secret that shoppers like personalized experiences. It’s also no secret that they like personalized products delivered straight to their door with no fuss. Think Amazon Prime Wardrobe, meal-kit delivery […]

May 10, 2018

Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 billion in market value recently. So is that a signal that our […]

November 14, 2017

Facebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted […]

October 3, 2017

Following Facebook’s recent investigation into Russian-backed ads which ran on their network in the lead-up to the 2016 U.S. Presidential Election, The Social Network has announced a new set of measures to help them tighten control over ad content and […]

June 9, 2017

Whether we love it or hate it, social media advertising is the wave of the future. Technology changes and evolves every day, and that includes social media. Facebook used to be a convenient tool for keeping track of old friends […]

September 6, 2016

It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds […]

August 31, 2016

How do you ensure that your Facebook ad campaign is working as hard as it possibly can? For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate. For those […]

May 12, 2016

We first featured Facebook’s launch of Dynamic Product ads in February 2015. They have proved popular with retailers with Facebook reporting that, to date, more than 2.5 billion unique products have been uploaded to Facebook. Now Facebook has changed what […]

December 11, 2015

In a world where smartphones and photo filters have greatly improved our ability to take and edit photos, it’s become important to have credible, high quality and relevant visual content on Facebook. The type of content that will not only […]

September 4, 2015

Gatorade, Mr Porter, Michael Kors and Carrefour are trying out the new format, which enables the creation of full-screen interactive experiences within the Facebook mobile app. After teasing the concept to creatives as Cannes Lions in June, Facebook today started […]

July 9, 2015

Attention marketers: Facebook has redefined its cost-per-click (CPC) measurement. In a blog post, the social networking company said that as part of its latest API release, a CPC will only include clicks to websites and apps. No longer will likes, […]