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Why understanding frequency is key to success with Facebook advertising

Why understanding frequency is key to success with Facebook advertising

August 31, 2016

How do you ensure that your Facebook ad campaign is working as hard as it possibly can?

For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate.

For those that are analytically minded, Facebook marketing can feel like being a kid in a candy shop, but can be equally daunting to the uninitiated.

Reach, the number of unique individuals have seen your post, gives you an indication of just how far your ad has been seen, but it doesn’t really give you much of an indication of how effective it is.

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