Prediction #1: Personalized subscription products will gain more attention
It’s no secret that shoppers like personalized experiences. It’s also no secret that they like personalized products delivered straight to their door with no fuss. Think Amazon Prime Wardrobe, meal-kit delivery service Blue Apron, and Dollar Shave Club, which all provide a customized subscription box service. These services allow users to easily purchase subscriptions with their mobile devices and indicate the frequency they’d like to receive their personalized boxes.
