Tag: Email Marketing

March 12, 2018

Email marketing is an essential part of marketing, and one of the best ways to build and maintain relationships with clients and customers. Of course, you can design and send out all the emails yourself, but there are a lot […]

March 5, 2018

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a […]

February 19, 2018

Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions There’s nothing more frustrating than knowing that you’re making mistakes that others have long […]

February 1, 2018

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for open, clickthrough […]

January 15, 2018

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy […]

December 20, 2017

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment […]

December 18, 2017

Review your approach to email marketing by reviewing the latest trends As 2017 draws to a close, we start to reflect on which channels worked the hardest for us. As marketers, this helps guide where we focus our efforts in […]

December 15, 2017

New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your […]

December 6, 2017

Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may […]

November 29, 2017

Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. What is […]

November 22, 2017

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the […]

September 27, 2017

Email Marketing is no longer a ‘batch blast’ marketing strategy tasked to the interns (some email marketers still do so, alas). Come September, email marketers start preparing for one of the most important and busiest quarters of the year – […]

August 28, 2017

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by […]

August 23, 2017

Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]

May 31, 2017

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools […]

May 9, 2017

It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal. Top performing marketing departments are seeing 2.5 times the ROI of the average. So what’s the difference between […]

April 19, 2017

Email marketing is a tried and true method for engaging customers and attracting sales. It’s also cost-effective and easy to use; it’s no wonder that it’s remained a top marketing asset for businesses large and small. Yet, like every marketing endeavor, email […]

April 4, 2017

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open […]

March 8, 2017

No doubt you see digital marketers discussing the newest and most exciting email marketing tricks just about every day all over the internet. Some of these hacks will promise to change the way you market your product. Some might even guarantee […]

February 23, 2017

Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox. It’s done, and you can do nothing even if you immediately realize that you have committed a blunder […]