Tag: Email Marketing

January 31, 2017

Let’s face it: social media’s a bit slippery to rely on for lead generation, and ranking on search is damn difficult for most – especially if you’re an early stage content creator. Should either search, social, advertising, or any channel […]

January 13, 2017

If you’re a marketer, you’ve probably heard of email marketing automation. Email marketing automation is an essential part of building a profitable email list for any online business. In this article I’ll try to cover some important points: Read More […]

September 15, 2016

Email marketing remains one of the most enduring (and effective) online marketing methods available today. With that in mind, why do so many of us make the same critical blunder over and over again, thus dooming our campaigns before they […]

May 6, 2016

Those of you familiar with the latest email marketing stats will already know how important ‘mobile opens’ are. In fact, emails opened on smartphones and tablets make up over half of all emails opened over the last three years according […]

April 21, 2016

Why do the vast majority of consumers who sign up for marketing emails actually do such a thing? Turn out, this is a very self-motivated group. Per the findings of a recent survey conducted by Adestra, 85% of those polled […]

January 27, 2016

“Placing a sign-up form on the homepage of a website is the primary way U.S. digital retailers encourage email subscriptions,” according to recent research. “Publicare Marketing Communications analyzed 6,109 retail websites from April 2015 to June 2015 that offer email […]

January 20, 2016

According to an announcement shared this week with MMW, the team at Pinterest and SparkPost have teamed up for the purpose of personalizing email campaigns. SparkPost, a cloud email service provider, says that Pinterest is integrating with SparkPost Elite as […]

January 11, 2016

Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. Here is a list of free tools to improve your email […]

December 30, 2015

E-mail is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the e-mail marketing is core to their business and 40x more effective than […]

December 14, 2015

Virtually everyone is infatuated with Instagram and Snapchat. Few of us can remember the days before Facebook and Twitter. But email is still the best way to drive sales. In fact, a survey we conducted revealed that nearly 60 percent of […]

September 18, 2015

If you regularly read the top marketers’ blogs, then you will no doubt have a collection of popups in your mind that ask you to join a mailing list right when you visit a site, or maybe even when you […]

May 15, 2015

Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things. One easy way to keep your customers engaged is […]

April 21, 2015

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in […]

April 17, 2015

Are you new to e-commerce? Do you have little money to start? But you’ve got plenty of time? Great! Here’s how you’d start marketing and growing revenues right away: 1. First, Have a Professional Design Design’s actually costly. But that’s […]

March 3, 2015

Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with […]

February 27, 2015

Consumers are using their phone to check email on a nearly 24-hour cycle. While this certainly gives your brand the opportunity to reach the customer at any point in time, it also presents one major hurdle: standing out. Per a […]

February 13, 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]