Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things.
One easy way to keep your customers engaged is to setup automated email workflows via marketing automation. These workflows produce personalized email messages that address specific circumstances, and they do it without needing any manual trigger. Instead, simply identify your best performing customer engagement tactics, and then create emails that utilize those throughout workflows –– all set to go out automatically.
Here are three different workflows that should be implemented by every ecommerce business.
