“Placing a sign-up form on the homepage of a website is the primary way U.S. digital retailers encourage email subscriptions,” according to recent research.
“Publicare Marketing Communications analyzed 6,109 retail websites from April 2015 to June 2015 that offer email subscriptions and found that 87.3 percent of U.S. digital retailers encourage email subscription sign-ups on their site simply by placing a form on their homepage,” according to eMarketer this week.
