E-mail is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the e-mail marketing is core to their business and 40x more effective than social media for lead generation.
The longer life-span of e-mails in comparison to social posts means there is more time for businesses to leverage on making a sale or closing a deal. With a current estimate of 100 billion business e-mails being sent every day, this number of business e-mail accounts is expected to rise to 4.9 billion by 2017.
