No doubt you see digital marketers discussing the newest and most exciting email marketing tricks just about every day all over the internet. Some of these hacks will promise to change the way you market your product. Some might even guarantee to take your email campaigns from 0 to 100 in no time.
But here’s a piece of wisdom… age-old marketing best practices, and not ‘new tricks’, genuinely make a difference and will continue to do so for years to come.