Tag: dtc

October 6, 2023

The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates meant to denote a less […]

January 6, 2023

Makeup brand Morphe announced via Twitter on Thursday that it has decided to close all of its U.S. stores. As of Thursday evening, the brand’s website listed 18 U.S. locations. “We have made the difficult decision to close all Morphe […]

December 19, 2022

The COVID-19 pandemic has boosted the shift to online shopping, especially during the lockdown, while numerous social distancing measures had a disruptive impact on traditional shopping. However, the rise of e-commerce occurred long before the onset of the healthcare crisis. […]

October 24, 2022

For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated […]

November 5, 2021

As a result of the current pandemic-induced supply chain disruptions and evolving consumer shopping habits, a growing number of retailers are considering shuttering storefronts and selling their selected inventory with internet-based direct-to-consumer (DTC) buying options. A better option is for […]

April 20, 2021

An increasing number of consumer-packaged goods (CPG) companies are shifting to the direct-to-consumer (DTC) e-commerce model, thus bypassing retailers as middlemen. As a result, brand manufacturers often find themselves competing with their traditional indirect distribution channels, which still remain important […]

April 16, 2020

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]