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Tag: dtc


News

Morphe closes US stores to focus on wholesale, e-commerce

January 6, 2023

Via: Retail Dive

Makeup brand Morphe announced via Twitter on Thursday that it has decided to close all of its U.S. stores. As of Thursday evening, the brand’s website listed 18 U.S. locations. “We have made the difficult decision to close all Morphe […]


Editorial

5 Useful Strategies to Boost Holiday Sales

December 19, 2022

Via: Natalie Dunn

The COVID-19 pandemic has boosted the shift to online shopping, especially during the lockdown, while numerous social distancing measures had a disruptive impact on traditional shopping. However, the rise of e-commerce occurred long before the onset of the healthcare crisis. […]


B2B

B2B Commerce in the Opt-In Era

October 24, 2022

Via: B2B News Network

For years, companies have been able to track their users’ website and app activity across other companies’ apps and websites, using the resulting data for advertising purposes or for sharing with data brokers. Last year, Apple launched a highly anticipated […]


Shipping & Fulfillment

Future-Proofing Retail Operations in the Era of Supply Chain Chaos

November 5, 2021

Via: Ecommerce Times

As a result of the current pandemic-induced supply chain disruptions and evolving consumer shopping habits, a growing number of retailers are considering shuttering storefronts and selling their selected inventory with internet-based direct-to-consumer (DTC) buying options. A better option is for […]


Advertising & Marketing, Technology

CPG Brands Doubling Down on Direct-to-Consumer E-Commerce

April 20, 2021

Via: Ecommerce Times

An increasing number of consumer-packaged goods (CPG) companies are shifting to the direct-to-consumer (DTC) e-commerce model, thus bypassing retailers as middlemen. As a result, brand manufacturers often find themselves competing with their traditional indirect distribution channels, which still remain important […]


Advertising & Marketing, Technology

Is it Time for Your Brand to Add a Direct to Consumer Channel?

April 16, 2020

Via: CMSWire

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]