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Morphe closes US stores to focus on wholesale, e-commerce

January 6, 2023


Makeup brand Morphe announced via Twitter on Thursday that it has decided to close all of its U.S. stores. As of Thursday evening, the brand’s website listed 18 U.S. locations.

“We have made the difficult decision to close all Morphe stores in the U.S. We are forever grateful to our store teams for their passion, talent and dedication over the years,” the company’s Twitter account said. The company restricted reply access to the Tweet.

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