As a result of the current pandemic-induced supply chain disruptions and evolving consumer shopping habits, a growing number of retailers are considering shuttering storefronts and selling their selected inventory with internet-based direct-to-consumer (DTC) buying options. A better option is for retailers to rethink their current business models and consider how to future-proof their operations.
Direct-to-consumer brands have become increasingly more popular over the last several years. DTC merchants are seeing a digital marketplace primed for disruption as it feeds millennial and Gen Z consumers with a steady appetite for digital buying menus.
