An increasing number of consumer-packaged goods (CPG) companies are shifting to the direct-to-consumer (DTC) e-commerce model, thus bypassing retailers as middlemen.
As a result, brand manufacturers often find themselves competing with their traditional indirect distribution channels, which still remain important to their operations.
This raises questions of which e-commerce strategies manufacturers can utilize to meet customers’ needs without jeopardizing relationships with their retail distribution partners.
The E-Commerce Times spoke with several DTC experts to help shed some light on these issues.
