Tag: digital strategy

January 27, 2022

Do you like K-pop? Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves. That fandom is […]

January 3, 2022

Looking to get more out of your Instagram presence in 2022? Right now, it’s worth revisiting your platform strategy, and adding in any new guidelines or tweaks to help improve your results, and get more people to tap through on […]

December 7, 2021

Twitter has announced the winners of its #BestOfTweets Awards for 2021, which includes a combination of statistic-based a peer-voted awards, across a range of categories, recognizing the most outstanding brand tweets and handles of the year, The big winner of […]

October 27, 2021

Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing […]

October 7, 2021

TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people. But according to TikTok, 88% of […]

September 17, 2021

Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors. The move is set to make third-party data […]

May 21, 2021

With the vaccine roll-out now well underway, many people are now looking to get out socially once again, which has sparked a resurgence in excitement around upcoming movies, music festivals, sports, etc. That enthusiasm is reflected in the latest Twitter […]

September 21, 2018

As the digital era continues to evolve, machine learning, artificial intelligence, IoT, analytics, and other technologies are all great components to run an even more successful company. When thinking about what truly makes a company prosper, though, there is a […]

May 30, 2017

If there’s one thing I’ve learned in the past few years, it’s that mobility has nothing to do with phones and tablets. Mobility is a living, breathing phenomenon – a culture all its own that is transforming how our entire […]

May 11, 2017

Retail is evolving quickly and there are many predictions about the store of the future. Some suggest the death of the brick-and-mortar model; others talk about a world where there is no checkout, no queuing – a world so smart […]

June 12, 2015

The big retail chain has learned to embrace change and blend digital and in-store shopping to win customers and sales, Jason Goldberger, president of Target.com and mobile at Target Corp. said in his keynote address at IRCE today. That gives […]

February 13, 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]