Twitter has announced the winners of its #BestOfTweets Awards for 2021, which includes a combination of statistic-based a peer-voted awards, across a range of categories, recognizing the most outstanding brand tweets and handles of the year,
The big winner of the year was McDonalds, taking out ‘Best Brand Presence’ overall.
As explained by Twitter:
“In no small feat, McDonald’s pushed the boundaries and evolved its persona to speak to the most diverse and largest generation in American history yet. From celebrity meal campaigns with Saweetie and BTS to launching its loyalty program, McDonald’s continues to be at the forefront of conversation.”