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MeritB2B Acquires Buyer Intent Signals Solution True Influence

December 7, 2021

Via: CMSWire

B2B data provider MeritB2B, announced its acquisition of True Influence last week. The company sees the acquisition as creating a “powerful and unique” to create — bringing together MeritB2B’s data, analytics and performance marketing capabilities with True Influence’s intent-based, AI-driven account-based marketing and demand generation capabilities.

According to MeritB2B — its now-combined forces with True Influence enables the company to provide full-funnel end-to-end solutions, providing B2B marketers with the necessary elements to create successful omnichannel campaigns. The company also says it will now be able to provide B2B and enterprise technology CMOs with a “comprehensive B2B database, advanced intent technology, artificial intelligence and automation, as well as extensive research and human touch, at scale.”

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