Tag: Conversion

November 15, 2019

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new […]

October 22, 2019

In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content […]

September 11, 2019

Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is […]

September 3, 2019

When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with visitors and do something most […]

August 13, 2019

Holiday’s the season to reach new customers — according to Google, 61% of shoppers were open to buying from new retailers during the 2018 holiday season, and 46% did buy from a new retailer in the 2017 season. While promotions, […]

July 15, 2019

Are you facing issues while trying to provide a stellar customer experience? Clearly, the onus is on the businesses to rectify this situation quickly because customer experience has been a cornerstone of business since the very beginning. However, today, the […]

June 25, 2019

To stay ahead of the competition, you need to keep monitoring and reviewing your key sales pages – are they converting, how much is it costing per user to convert and how can you improve conversions? At Smart Insights, we’ll […]

January 4, 2019

Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your […]

August 30, 2018

Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. […]

December 26, 2017

Which of these design elements are you using to enhance your web experience and conversion? If you’re launching a new site or refreshing an existing site it’s important to ensure your site looks contemporary and appealing. Since website design styles […]

January 24, 2017

Every business aims to overtake their industry at some point. Yet, today’s overcrowded market space is making the climb to come out on top harder than ever before. Complex marketing tactics of yesteryear no longer work for the average startup […]

January 17, 2017

Many of us know of David Livingstone as a well-known Scottish explorer of Africa, perhaps most famous for being greeted with the underwhelming line, “Dr. Livingstone, I presume?” At the time of the famous greeting, he’d gone years without any […]

July 18, 2016

It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting point for a business to promote a new product, […]

May 26, 2016

According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimization (CRO) activity. Instead, it seems that many people/business are opting […]

May 3, 2016

You’ve done everything you’ve been told to do, to increase traffic to your website and it’s working. The only problem is that nothing else seems to be happening – no conversions, no sales, no business growth. What’s going wrong? When […]

February 8, 2016

How do online businesses add that personal touch when face-to-face communication isn’t possible? Online shoppers seek in-person experiences even when the store is miles away. This goes beyond offering live chat and product demonstrations. It’s also about showing your visitors […]

November 6, 2015

One of the more challenging design and functionality aspects of a successful e-commerce store is ensuring clear and intuitive store navigation for customers. Depending on how your site is designed and developed, navigation can either make or break your store. Below […]

October 21, 2015

Interactivity online is expected. Being interactive gives readers more reasons to return. It gives you multiple ways of delivering your content, and allows users to develop content and contribute to the message. It gets people returning, talking, sharing – and […]

October 7, 2015

Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look at templates provided by your shopping cart — find one that’s […]

September 18, 2015

If you regularly read the top marketers’ blogs, then you will no doubt have a collection of popups in your mind that ask you to join a mailing list right when you visit a site, or maybe even when you […]